Billions of people are using mobile phones and smart phones as a means
to communicate with one another. SMS texting is just one of many
features provided by mobile phones that enable us to send a message to
our friends and families. Whether you admit it or not, you open SMS
texts 90% of the time. From a business point of view, reaching out to
billions of people (or a fraction of that) may seem impossible, but
Mobile marketing strategies like SMS text marketing will improve your
business’ brand and presence on a local scale. Imagine if you have
100,000 potential customers lying around, sending them a text message
about your promos and other incentives will definitely get them
But what are the real benefits of using SMS text marketing?
1.) One message for many – With a touch of a button, you can send one
message to hundreds and thousands of your customers. Unlike email
marketing, texts are read within 4 minutes after receipt, so it’s a
definite guarantee that your customers will read your text whether
they are on the toilet, stuck in traffic, or having a drink in the
2.) Response rates are higher – Because messages are opened within 4
minutes after received, the response rates of your customers are
higher compared to emails. This allows you to act instantly on the
people who opted-in through your message. These people are ready to
buy or ready to become your customer.
3.) Easy to work with – SMS text marketing is easy and less expensive
than any other form of marketing strategy. Businesses that use SMS
text marketing are able to keep track of user response and make
adjustments when necessary. Despite the advancements made in mobile
applications, SMS is still one of the most effective means of mobile
4.) SMS marketing helps narrow down target customers – In conjunction
with response rates being higher, business owners are able to narrow
down who their target customers are just by the people who opted in.
The responses will also be used to gather information about what do
you potentially want from your business, which will help you create a
better and more targeted message in the future.
Mobile marketing, as a whole, is arguably one of the most efficient
and most reliable marketing strategies that any business owner can
use. After all, with billions of people using their mobile phones,
it’s pretty hard to ignore that kind of potential goldmine for leads,
sales, and traffic.
To help you get started with this strategy check out this link for a
list of suitable solutions.