Rovi CEO Kati Levoranta revealed last year that the company was working on a sequel to the original Angry Birds flick, which hit movie theaters last May. Though it received mixed reviews, the film went on to garner around $350 million at the box office globally on an original production budget of $73 million, though Sony is thought to have spent around $400 million in a promotional blitz.
Building on the momentum of the first movie, Rovio and Sony are pushing ahead with plans to turn Angry Birds into a “global movie brand,” according to a statement issued by Rovio today, with Sony Pictures Imageworks taking on animation duties again for the follow-up.
“Rovio is continuing to focus on creating daring novel stories also occurrences with reference to our exercise, with we’re hoping to acquire fans back into the vibrant Frustrated Ducks planet on the large computer screen,” said Levoranta .
Rovio has struggled far more than the history few life to evolve beyond its Discouraged Ducks roots on smartphones , stating financial losses furthermore job losses for the reason that it let to human being too unfocused as well as aiming “too innumerable topics.” Still, the bureau has recovered slightly, budding its revenues 34 percent to $203 million inside 2016 — and that doesn’t contains wealth it envisioned loves The Angry Game birds Movie.