In the world of business, marketing strategies and techniques are
riddled with myths, just to discourage people from using them. When
social media became a popular marketing avenue or option for business
owners, it had its own myths that discouraged traditional and
old-school business owners from using them. Before the advent of
Twitter and Facebook, it was considered a leap of faith for business
owners to abandon traditional forms of marketing and use Internet
marketing as a viable marketing option. So, what are these myths?
1.) Everybody’s on social media – Internet marketers will perpetuate
these myths to business owners who think social media sites like
Facebook can rake in millions of visitors. Internet marketers will do
anything to hook business owners in, which is why this is the most
prevalent myth. Facebook and Twitter may have millions of visitors,
but it won’t guarantee that you’ll earn the same amount of visitors
for your account or page. This is due to the fact that not everyone on
social media is looking for you. If you’re using social medial, you
need to set a realistic expectation on the kind of traffic you want to
generate, like hundreds or a thousand a month.
2.) Social media requires special companies – Yes and no. Social media
management is something that can be done in-house or you can hire
companies to do it for you. The latter is often perpetuated as a myth
to generate customers. Social media management is not that difficult.
The concepts are easy to learn and the theories are easy to
understand. There is no need for a specialized degree or graduate
program to be considered as a social media guru.
3.) Social media generates traffic overnight – Again, yes and no.
While social media will boost traffic to your company website or
office, it won’t be in the hundreds or thousands overnight. Traffic
generation with social media is gradual. You’ll increase your traffic
the more you work on your social media efforts, which will bring us to
the next myth.
4.) Social media requires 8 hours of work and attention – This is not
true. You’d only have to spend at least a couple of hours to update
your Facebook or any other social media account. This is to ensure
customers that the page or account is being managed and they can
expect fresh updates from you. This also gives them an idea that your
business’s social media account is an avenue for customer interaction,
which is a huge bonus.
Social media may have its myths, but it shouldn’t stop business owners
from taking advantage of using sites like Facebook and Twitter.