If you think that Pinterest is a fad, you risk missing out on the next
best thing to happen in the Internet. In fact, this early Pinterest
has shown a lot of promise in boosting lead generation. Marketers are
actually drooling and have hailed Pinterest as a great lead generation
tool. However, if you just dismiss Pinterest as a passing fad then you
may be signing your own death warrant.
Pinterest was an obscure site when it started in 2011. It caught fire
and became one of the hottest sites on the Internet. Pinterest
continued to prove critics wrong as it earned around 20 million users
with about 3.3 million added at the end of 2012. It has surpassed
Yahoo in driving organic traffic to websites and shown fleeting
brilliance by beating Twitter in driving referral traffic. This
website is very appealing to young women which form the majority of
Pinterest have demonstrated as a very useful e-commerce tool.
Pinterest is in a position to fill the things that other social
networks lack. In fact, people have been spending more time in
Pinterest at an average almost similar to the time being spent by
Let’s face it – humans are visual creatures. This is the main reason
why Pinterest has become so popular in such a short period of time.
Pinterest’s leverage makes it an effective lead generation tool
because how information is being processed. This social media allows
marketers to place products in front of a captive audience and at the
same time capitalize how our brain’s process information.
Like any other marketing tools, every marketer wants to get brand
awareness. Pinterest is the perfect vehicle for this because it is
able to deliver solid brand exposure. Just like how you want you brand
to be more visual, you can effectively tell a story using Pinterest.
A pin carries a thousand words. This could work for your quest to
generate leads. The only limitation that you have on Pinterest is your
own imagination. So when you are trying to tell a story to generate
leads, you can rely on Pinterest to deliver.
When businesses reach out to prospective leads, Pinterest can become a
platform to reckon with. In fact, there have been studies conducted
that Pinterest has the potential to be more effective than Facebook!
Marketers can count on Pinterest to entice potential customers to buy
stuff and there is empirical data to support it. An eyeglass retailer
said that 11 percent of their website traffic was routed through
Create a Pinterest board that is interesting and worthwhile. It is
recommended that you leverage the simplistic layout of Pinterest to
your advantage. A well-organized Pinterest page is part of the
marketing mix. You will be able to build a very engaged follower list
when you put photos that link back to suitable landing pages.
Pinterest can work for businesses as long they know what they are
going into. When used correctly, Pinterest will become a lead
generating dynamo. Just learn how to use Pinterest and see how traffic
to your site increase dramatically.
Studies reveal that 21 percent of people that saw pictures of products
on Pinterest went on to buy the product. This only solidifies the fact
that Pinterest can covert leads into sales faster and better than any
other social media network. The use of photos and videos are the
things that make Pinterest great in driving traffic.
I have a concluding reason why I wrote this article, this very blog gets
at least 200 visitors every day from Pinterest.
At this time I have 3x Pinterest accounts, this one has
11 boards, 13.5k pins, 1.7k likes 1k followers and 1.3k following,
so as you can see you don’t need a big account to get traffic.