|McDonald's UK is backtracking on what was supposed to be a heartwarming ad about a young boy asking his mother about his dead father and finding out that they both liked the same sandwich: Filet-O-Fish.
The ad, which launched Friday in the UK, was supposed to run for seven weeks, according to a marketing news site, but feedback from child bereavement groups in the UK may have changed that.
Groups spoke out about the ad confusing children who were dealing with loss and trivializing the grieving process — all for the sake of a product.
Is it me or is the new McDonald's commercial along furthermore the mama & male child speaking close to the deceased dad a iota weird ? #McDonald's #weird #inappropiate
The BBC reported the Telly angle intended by Leo Burnett London encouraged McDonald's UK to act repentant. Immeasurable found out it abusive, to which the hamburger strings brought up an email insist, "We apologise for any subsume this clip has caused . This was by no signifies an reason of ours ."
The commercial, which was foremost programmed to run throughout the UK, was believed to "highlight the role McDonald’s has played our customers’ routine lives – both inside acceptable plus difficult times ," the firm stated inside the lay claim.
Even the UK's Publicizing Standards Authority is exploring into whether the bathetic ad went overly remote, the BBC reported .