Category Archives for "general"

Queensland budget 2016: Treasurer tempts businesses to move north

Mr Stratford will consider the Digital Capability Grants announced yesterday, having already engaged an online marketing company to boost Quality Energy.

UPDATE – VideoAmp Appoints Michael Parkes as First Chief Revenue Officer to Meet Explosive Demand for Cross …

Parkes, whose appointment is part of a larger effort to capitalize on VideoAmp’s terrific momentum by nearly doubling the investment in sales and marketing globally, comes to this role with more than a decade of experience leading sales and marketing …

Online #marketing strategies for success

Online #marketing strategies for success


Online-Ticketing Stefan Riedel wird neuer CEO von Tamedias Starticket

Starticket, die Ticketing-Tochter von Tamedia, organisiert sich nach dem Zusammenschluss mit Ticketportal neu. Stefan Riedel übernimmt per sofort die Leitung des Unternehmens. Frank Schwegler nimmt als Chief Commercial Officer und Pascal Zürcher als …

Spotify redefines its marketing strategy now it’s no longer the disruptor in music

Spotify is no longer the disruptive force it once was now that so much is streamed to devices, meaning there’s greater pressure on its marketing to lift the value people place on music. It might not sound like much is needed given the brand’s close …

Meeting Customer’s Expectations in the New Age of Personalization | By Beth Harvey

Research has shown that guests searching for travel information are no different than any other online consumer; they are now expecting a significant level of personalization during their travel planning.

Marketing to the bottom of the pyramid

Over the last decade, there has been an increasing discourse on how marketing to the “Bottom of Pyramid” (BOP) could be a profitable endeavor for companies, as well as a major source for future organizational growth.

KPC new refinery in Oman a shift in marketing strategy – Advantage of proposed venture questioned

Kuwait Petroleum Corporation (KPC), since its inception, has been following a sound marketing strategy of investing in building refineries in large consuming markets and countries to establish a safe and secure home for Kuwait crude oil.

Fiber Optics Market Led by Telecom & Broadband Rising at 5.1% CAGR and Reach $3.0 Billion by 2019

Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong …

We are simulations living in a virtual realm, says Elon Musk. But why do we like the idea? | Julian Baggini

The chances are, scientists argue, human life takes place inside a series of concentric, Matrix-style worlds. Maybe we should try to wake up

Human beings have long been fascinated by the idea that the world as it appears to us is not the ultimate reality. In recent years, however, such metaphysical speculations have taken on a more materially conceivable form. Computer-based virtual reality makes the idea that we could be living in a simulation more than just an abstract possibility; some very smart people even think that this is not only possible, but likely. Very likely.

Many of them take their lead from the Oxford philosopher Nick Bostrom. His tightly argued 2003 paper in the leading journal Philosophical Quarterly argued that if such a simulation were created at any point in the universes history, then wee almost certainly in one now.

Silicon Valley is a fertile breeding ground for believers, and Elon Musk, the space travel and electric car entrepreneur, has come out as one of them. He says that the chances were not uploads in a virtual world are billions to one against. Its easy to laugh this off. If life is a massive multiplayer online game, how come its the only one that never freezes?

The theory is also vulnerable to a twist on the venerable problem of evil: if people like us created this virtual world, why on earth are the diseases so nasty, the poverty so widespread and the television so awful? If you could make a perfect simulacrum of a world, why would you make one so imperfect?

But for me the main interest isnt in whether Musk is right. My fascination is with the fascination. Some people just find the whole idea too fanciful to even think about. But many other find it terrifying, exciting or both. Why would such an apparently outlandish idea have this effect?

Its not as though it would actually change anything about daily life if it were true. Your joys, heartaches, pleasures and pains feel the way they feel, whether theyre experienced in silicon or carbon. The Buddhas teaching that life is suffering is no less true if rebirth is really a reboot.

Musk himself provides a neat example of the strange power of the theory to change everything and nothing. He is worried about the unintended potential bad consequences of artificial intelligence (AI), such as machines making us their slaves. So he has donated $10m to the Future of Life Institute to run a global research program aimed at keeping AI beneficial to humanity. What is odd about this is that his theory implies that he himself is a form of artificial intelligence, and it doesnt seem to have done him any harm.

Even more mind-spinning is that if Musk is right then we are actually about to see AI being produced within AI. There could be no end to these worlds within worlds. When the Taoist Zhuangzi woke up after dreaming he was a butterfly, he should have written: Now I do not know whether I was then a man dreaming I was a butterfly, or a butterfly dreaming he was a man dreaming of a butterfly, or a man dreaming he was a butterfly dreaming he was a man dreaming he was a butterfly … And so on, in ad infinitum. But no matter how long the chain goes on, were still left at whatever level of the dream it is where we find ourselves wondering.

Perhaps the very fact that the theory changes nothing is part of its attraction. You get all the thrill of believing something wild without the downside of having to fundamentally change the way you live. Its a bold intellectual leap that leaves you exactly where you jumped from. This is the safest possible way to enjoy the exhilaration of upheaval, for there surely is something intoxicating about turning ordinary life on its head, even when its terrifying.

Soldiers often find that war is both sickening and the thing that makes them feel most alive. Many who watched the 9/11 attacks live on television will admit, if honest, that amid the terror was a kind of guilty thrill that they were witnessing something momentous. Anything cataclysmic, from an alien invasion to a natural catastrophe, also makes life seem more than just mundane, and so also somehow more meaningful.

There is one way in which the simulation hypothesis might offer more than just a change in how we see this world. It might also open up the possibility of a kind of eternal life. In an age when fewer and fewer of us believe we will ascend to heaven, limitless uploads to a virtual afterlife would be the next best thing. Who wants to accept that Game Over really can be end?

What these explanations of the theorys appeal have in common is that they speak to a common desire for there to be more to life than the interregnum between cradle and grave. Desire for a virtual life grows from dissatisfaction with the real one we have. This desire can surely only increase, the more disconnected we become from the natural cycle of life and death, and the less able to accept it.

Technology helped create the problem, and now it offers itself as the solution. A better response would be to loosen our attachment to all things digital and neat, and spend more time trying to embrace the analogue but messy mortal, natural world.

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3 Ways to Get Hired at a Startup Near You

Most of the time, an employer’s decision to hire a candidate has little to do with formalized credentials, and everything to do with the approach that person takes during the application process.

Paul McCartney embraces virtual reality to recall the Beatles’ best recordings

Pure McCartney VR, a joint project with virtual reality app Jaunt, puts viewers in the room with him as he tells the story behind some of his best-known songs

When we think of the Beatles, we think of black-and-white television footage, 45s playing on a turntable, and their reluctance to embrace streaming. Its ironic then that Paul McCartney, of all people, is helping to launch virtual reality to the masses.

With the help of VR app Jaunt, McCartney is in the process of broadcasting the six-part VR documentary series Pure McCartney VR, which began on 24 May with the first two episodes and will continue weekly until 10 June. The latest segment, Early Years which focuses on the recording of Love Me Do and when Paul, John, and George met Ringo for the first time launched this week.

The noted music video director Tony Kaye (best known for directing American History X) filmed McCartney telling the stories behind some of his most famous singles while hanging out and playing instruments in his home studio. Viewers can watch online at Jaunts website, but to get the full experience they should download the app and either watch on a cellphone with a Google Cardboard or fancier VR headsets.

Each clip, which ranges from three to six minutes, is filmed in 360 degrees. When watched with the app, viewers can swivel their head around and change directions to see all the details around the room. In all the clips there are little bits of animation such as a magic light pen drawing pictures of the Beatles, or diagrams of chord progressions that appear and disappear that are sprinkled throughout the environment.

Kaye works some wonders with the technology, though viewers will have to get over the idea that if theyre looking at one part of the room (or even the floor) theyre going to miss what is going on somewhere else. Just like Twitter, there is no way to witness everything that is going on at once and give it proper attention.

Right now the real wow factor is in the technology, not in the content. Being in the room with McCartney is less like 90s VR movie The Lawnmower Man and more like living in the David Bowie Is exhibition that the V&A mounted in 2013. There are old movies and bits of effluvia sprinkled about while McCartney tells us about how he played all the instruments for the song Coming Up, or how a chance encounter with a mandolin in a London shop led to composing Dance Tonight.

There have been few people in contemporary culture who have been as filmed, interviewed and examined as McCartney. These cute anecdotes are the slightly amusing things you might hear from a celebrity at a dinner party, but there is nothing especially new or insightful about his life or creative process that is revealed.

Instead, what newcomers to VR can experience is just what the medium is capable of: the way that even these slightly boring tales can be rendered with mind-bending immediacy as suddenly their entire view is taken over by black-and-white images of stringed instruments or strange scarlet drawings of John Lennon.

Virtual reality is set to become a billion-dollar industry. Most young people are going to be introduced to its wonders through videogames (or, more likely, porn) but this series might be just the thing to get baby boomers to strap on some goggles for the first time and figure out how this new-fangled technology works. And once this excites them, like playing Love Me Do once did on a phonograph, just wait until they get their hands on something really good.

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