Author Archives: Gerald

What you need to drive your sales strategy

The frequently used business model of having sales under marketing, and therefore not having a separate sales strategy, is no longer effective in today’s complex market place. Sales strategies developed by non-sales driven executives tend to be little …

Eastern Michigan University workshop to focus on digital marketing …

Eastern Michigan University is hosting the sixth annual The Digital Marketing Workshop with speakers including representatives from Google, General Motors, …

Outside Consultant: Where to invest in marketing

You identified three potential tools: e-mail, search and social media. E-mail: First you need a list of e-mails. Where will you get these addresses?

10 Online Marketing Podcasts You Should Listen To

But, because there are so many marketing podcasts out there, it’s hard to identify which ones actually share valuable information.

6 Skills You May Not Know Your Marketing Freelancers Need

Businesses are increasingly realizing the value of outsourcing certain functions to freelancers. Online marketing is one of those functions, with freelancers bringing in years of experience for an affordable hourly or monthly fee.

Internet Marketing Agency, fishbat, Discusses 3 Important Email Marketing Facts

NEW YORK, Oct. 6, 2016 /PRNewswire-iReach/ — fishbat is a leading New York internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …

The Telegraph | Entrepreneurs find success with online marketing

In this Sept. 28, 2016 photo, Lindsay Klix works on a vase at her home studio in Crystal Lake, Ill. Throwing clay on a pottery wheel has been Lindsay’s Klix’s …

Paid search vs

paid social: how to design the ideal marketing mix



Online Marketing Agencies: Love ‘Em or Leave ‘Em?

Related: The 6 Online Marketing Strategies Every Entrepreneur Needs. So, how do you know if you’re setting good expectations?